The Godiva Chocolate Pattern

The Godiva Chocolate Pattern, developed by Richard Bandler, transfers the strong motivation already held for one behavior (ie eating choclate) onto a less appealing behavior, say going to the gym or raking the yard.

It simply takes holding 2 pictures in mind (one of the thing you really feel motived to do, and the other of the behavior you are less inspired to do). Place the positive picture so it covers over the less inspiring one. Then imagine a small hole in the picture gradually opening up (like the aperture on a camera) until you see the second picture clearly, all teh time holding on the feeling of being greatly motivated.

Here it is step by step.

• Think of something you would like to feel more motivated to do
• What picture represents this activity for you? Make this picture in your mind and call it picture 1.
• Think of something you love to do, (like eating chocolate) where you are totally motivated to do it. Call this picture 2.

• Notice where picture 2 is. Take a look at it and notice all the details about it
• How does it make you feel? Make sure it makes you feel really motivated!
• Now imagine a small hole is opening in picture 2, like the aperture of a camera lens.
• As the lens opens in picture 2, see picture 1 (the picture of the activity you want to be motivated to do) behind it.
• Open the aperture only as far as allows you to maintain the motivated feelings associated with picture 2.
• As far as possible make the details (or submodalities) of picture 1 the same as picture 2 as the aperture opens further.
• When the aperture is fully open, you will be looking at picture 1 (the activity you used to find less motivating) and feeling motivated! Magic!